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    <loc>https://amesleeking.com/best-year-yet</loc>
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    <lastmod>2024-01-11</lastmod>
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    <loc>https://amesleeking.com/about</loc>
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    <lastmod>2025-07-25</lastmod>
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    <loc>https://amesleeking.com/visual-design</loc>
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    <lastmod>2026-02-18</lastmod>
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      <image:title>Visual Design</image:title>
      <image:caption>Website design for a Bay Area Attorney providing strategic legal counsel and representation.</image:caption>
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      <image:title>Visual Design</image:title>
      <image:caption>Logo for Multnomah Youth Commission</image:caption>
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      <image:title>Visual Design</image:title>
      <image:caption>Logo for a creative sanctuary offering guided journaling, storytelling, and artistic practices.</image:caption>
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      <image:title>Visual Design</image:title>
      <image:caption>Website design for a Portland based therapist and writer whose work revolves around the intersections between neurodivergence, expansive pathways of substance use and mental recovery, and LGBTQIA+ identities.</image:caption>
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      <image:title>Visual Design</image:title>
      <image:caption>Logo ideation for Portland Coffee Roasters</image:caption>
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      <image:title>Visual Design</image:title>
      <image:caption>E-commerce website for local candle maker.</image:caption>
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      <image:title>Visual Design</image:title>
      <image:caption>Logo for writer and therapist</image:caption>
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      <image:title>Visual Design</image:title>
      <image:caption>Website design a creative sanctuary offering guided journaling, storytelling, and artistic practices.</image:caption>
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      <image:title>Visual Design</image:title>
      <image:caption>Website design for a Sonoma County, CA acupuncture practitioner who has profound techniques for creating regulation and as a result, health.</image:caption>
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    <loc>https://amesleeking.com/geode-capital-managment</loc>
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    <lastmod>2025-04-03</lastmod>
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      <image:title>Geode Capital Management</image:title>
      <image:caption>The 7 current and future-state calendar purpose: To understand current and missing calendars, their uses, business, and platform dependencies. This guided our strategy toward high-impact work.</image:caption>
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      <image:title>Geode Capital Management</image:title>
      <image:caption>Out-of-Office Calendar Purpose: For the user to be able to view at a glance who is out-of-office, who is covering for them, and what dates and a month’s glance colleagues are OOO. Testing Feedback: The users like the direction and want to see the design in Figma using Geode’s new design system, Biome, which was branched from IBM’s open-source design system, Carbon.</image:caption>
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      <image:title>Geode Capital Management</image:title>
      <image:caption>Affinity Map: High-level themes based on research</image:caption>
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      <image:title>Geode Capital Management</image:title>
      <image:caption>Screen 1, Version 1: Out-of-Office Calendar Overview Updates: Users can create, edit, and view coverage for themselves or for a college by selecting their name. Color was brought in to alert the user.</image:caption>
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      <image:title>Geode Capital Management</image:title>
      <image:caption>Information Architecture purpose: To understand what data lives on both current and future state calendars. This helped align Design and Engineers in the product building.</image:caption>
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      <image:title>Geode Capital Management</image:title>
      <image:caption>Screen 2 Feedback: The two months’ calendars at a glance took up too much real estate. Users wanted to be able to quickly distinguish between primary and non-primary funds coverage.</image:caption>
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      <image:title>Geode Capital Management</image:title>
      <image:caption>User Flow 1 purpose: The artifact states the goal of the user, and displays both the user's and systemic actions. The User Flow helped Design understand interactions and flow and Engineers understand what APIs were needed and the timing of the data queries.</image:caption>
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      <image:title>Geode Capital Management</image:title>
      <image:caption>Version 2: Screen 1 Feedback: Users want design to move non-primary funds to the right to reduce vertical scrolling as the fund load increases. Additionally, they want the design to explore ways to display comments as they are critical to colleagues covering funds.</image:caption>
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      <image:title>Geode Capital Management</image:title>
      <image:caption>User Flow 2 purpose: The artifact states the goal of the user, and displays both the user's and systemic actions. The User Flow helped Design understand interactions and flow and Engineers understand what APIs were needed and the timing of the data queries.</image:caption>
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    <image:image>
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      <image:title>Geode Capital Management</image:title>
      <image:caption>User Flow 3 purpose: The artifact states the goal of the user, and displays both the user's and systemic actions. The User Flow helped Design understand interactions and flow and Engineers understand what APIs were needed and the timing of the data queries.</image:caption>
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    <image:image>
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      <image:title>Geode Capital Management</image:title>
      <image:caption>Version 2: Screens 1 &amp; 2 interactions Updates: Non-primary funds are moved to the right side of the page to reduce vertical scrolling. Feedback: Users want the design to explore more options to display comments that include showing the entire threaded comment and a truncated version in addition to this modal version.</image:caption>
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    <loc>https://amesleeking.com/healthtrust</loc>
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    <lastmod>2025-04-03</lastmod>
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      <image:title>HealthTrust</image:title>
      <image:caption>Current State Information Architecture. Needed to discover where the abandons the software for Excel.</image:caption>
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      <image:title>HealthTrust</image:title>
      <image:caption>Information Architecture to determine where the data needs to sync.</image:caption>
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      <image:title>HealthTrust</image:title>
      <image:caption>Current State User Flow used to discover pain points &amp; impasses.</image:caption>
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    <loc>https://amesleeking.com/personas-and-journey-maps</loc>
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    <lastmod>2024-04-16</lastmod>
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    <lastmod>2024-04-16</lastmod>
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    <priority>0.75</priority>
    <lastmod>2024-04-16</lastmod>
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  <url>
    <loc>https://amesleeking.com/wonderdome</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/e2f637f4-b0f3-475a-8f1d-2665cd0d3a81/Wonderdome_Sketches_R2-10.jpg</image:loc>
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  <url>
    <loc>https://amesleeking.com/geode-capital-managment-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/36e8092d-1470-4149-adda-e1c39774873e/GCMCalendarTypes.png</image:loc>
      <image:title>BWT</image:title>
      <image:caption>The 7 current and future-state calendar purpose: To understand current and missing calendars, their uses, business, and platform dependencies. This guided our strategy toward high-impact work.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/bccc48c2-55c7-4afa-a364-2384bf71d6c3/GCM-Figma-Cal1.jpg</image:loc>
      <image:title>BWT</image:title>
      <image:caption>Out-of-Office Calendar Purpose: For the user to be able to view at a glance who is out-of-office, who is covering for them, and what dates and a month’s glance colleagues are OOO. Testing Feedback: The users like the direction and want to see the design in Figma using Geode’s new design system, Biome, which was branched from IBM’s open-source design system, Carbon.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/45de17c1-a69c-4d5c-b8ae-505701502d02/GCM_Artifact_Themes.png</image:loc>
      <image:title>BWT</image:title>
      <image:caption>Affinity Map: High-level themes based on research</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/1a0c1505-60c5-4357-87b2-d3f3b8ee8507/GCM-Figma-Cal2.jpg</image:loc>
      <image:title>BWT</image:title>
      <image:caption>Screen 1, Version 1: Out-of-Office Calendar Overview Updates: Users can create, edit, and view coverage for themselves or for a college by selecting their name. Color was brought in to alert the user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/3f8921e0-92b8-4d15-8989-1fe353a6709b/GCMCalendarIA.png</image:loc>
      <image:title>BWT</image:title>
      <image:caption>Information Architecture purpose: To understand what data lives on both current and future state calendars. This helped align Design and Engineers in the product building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/a7642d0a-cb47-4ce3-9ccc-83b906f4b299/GCM-Figma-Cal3.jpg</image:loc>
      <image:title>BWT</image:title>
      <image:caption>Screen 2 Feedback: The two months’ calendars at a glance took up too much real estate. Users wanted to be able to quickly distinguish between primary and non-primary funds coverage.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/68e69fdf-495c-42b9-b968-390d9a4bb4e7/GCM_UserFlow_1.png</image:loc>
      <image:title>BWT</image:title>
      <image:caption>User Flow 1 purpose: The artifact states the goal of the user, and displays both the user's and systemic actions. The User Flow helped Design understand interactions and flow and Engineers understand what APIs were needed and the timing of the data queries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/1085c39c-bf84-4fcd-aaf5-d4d225dcc735/GCM-Figma-Cal4.jpg</image:loc>
      <image:title>BWT</image:title>
      <image:caption>Version 2: Screen 1 Feedback: Users want design to move non-primary funds to the right to reduce vertical scrolling as the fund load increases. Additionally, they want the design to explore ways to display comments as they are critical to colleagues covering funds.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/64aeada8-9f2c-4f0d-83c3-6ec4a7780077/GCM_UserFlow-_2.png</image:loc>
      <image:title>BWT</image:title>
      <image:caption>User Flow 2 purpose: The artifact states the goal of the user, and displays both the user's and systemic actions. The User Flow helped Design understand interactions and flow and Engineers understand what APIs were needed and the timing of the data queries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/88241907-83eb-4538-98d1-18b951367b2b/GCM_UserFlow3.png</image:loc>
      <image:title>BWT</image:title>
      <image:caption>User Flow 3 purpose: The artifact states the goal of the user, and displays both the user's and systemic actions. The User Flow helped Design understand interactions and flow and Engineers understand what APIs were needed and the timing of the data queries.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/4ab0cf6b-4655-4f52-bcda-83388e5ba11d/GCM-Figma-UserFlow.jpg</image:loc>
      <image:title>BWT</image:title>
      <image:caption>Version 2: Screens 1 &amp; 2 interactions Updates: Non-primary funds are moved to the right side of the page to reduce vertical scrolling. Feedback: Users want the design to explore more options to display comments that include showing the entire threaded comment and a truncated version in addition to this modal version.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/1c9f4cf7-e4ef-4142-b878-fa998a6df85a/GCM-Hero.jpg</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/104c87cd-7432-470c-a294-a355efdd306c/Miro.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/6109bcbf-0015-465a-9a1c-23e33b1ad644/PB.png</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
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    <loc>https://amesleeking.com/bwt-case-study</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-07-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/5fffc281-5aff-468f-8eb1-0535038e34bc/BWT+Knowledge+Portal+Artifacts+%281%29.jpg</image:loc>
      <image:title>BWT Case Study</image:title>
      <image:caption>Three user personas were developed to inform site development.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/9722ba5f-56f8-422e-93b9-360434e6def2/BWT-THP.jpg</image:loc>
      <image:title>BWT Case Study</image:title>
      <image:caption>Paid offer sign-up, homepage, course page</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/c6e0b8a8-bc14-4bf8-be45-a0feadfe3a10/BWT+Knowledge+Portal+Artifacts.jpg</image:loc>
      <image:title>BWT Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/b90f1075-0bb0-4fa1-a2a7-d4114049fb5c/BWT-THP2.jpg</image:loc>
      <image:title>BWT Case Study</image:title>
      <image:caption>Thrive Hive Pro paid sign-up, Homepage, and a page from a course</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/f34c7a9a-c0ff-420a-89b1-b65380258ed5/BWT-persona3.jpg</image:loc>
      <image:title>BWT Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/21f68cbb-8ef4-4d7d-9b99-d9adb6dd645c/BWT-Toolkits.jpg</image:loc>
      <image:title>BWT Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/68c40959-1561-4e24-bbe5-cc582fe1f9f1/4-Devices-Mockup-BWT.png</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/638a7ea55a84d7253f130f62/104c87cd-7432-470c-a294-a355efdd306c/Miro.png</image:loc>
    </image:image>
    <image:image>
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    </image:image>
    <image:image>
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    <image:image>
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    </image:image>
    <image:image>
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    </image:image>
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