Best Year Yet
Senior Product Designer. UI Designer
Best Year Yet is a psychology-driven year-long goal-setting program. It exists as both a 20-year-old website and a 20-year-old printed workbook. Best Year Yet is a legacy project. The founder’s widow wanted to create a fun, engaging, and modern application for today’s users.
Project Overview
Created a concise, modern and fun product that vastly improved the user experience and product within the competitive landscape. Updated their branding with a new tone of voice, a modern sans-serif web font, and also used color theory to update the brand’s colors.
Key Achivements
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Led Discovery
Wireframes
Component Creation
Prototypes
Visual Design
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Figma
Miro
Google Workspace
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The work began with interviewing users. This provided a data baseline that enabled me and the stakeholders opportunities to pursue first and create an MVP. Using Miro as a primary means for storing user insights.
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The app’s user flow, content and information architecture were complex. I created documents detailing current and future state user flows and site maps for both desktop and mobile to ensure a smooth experience.
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Working in Figma, I created low-fidelity sketches of a homepage, open monthly cards with goals and scoring, and a collapsed dashboard.
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Working in Figma, I created high-fidelity sketches based on stakeholder feedback from the low-fidelity iterations. The portal and monthly cards with goals and scoring were the key pages built.
A 2-minute demo of the goal-setting section of the program.
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The stakeholders were thrilled with the outcome. Through our engagement, they realized the complexity of the program would be a better user experience as a website, rather than an app. The stakeholders signed on with a Development Team to build the website.