Challenge

Portland Coffee Roasters, a 20-year-old coffee brand, sought a logo redesign to attract a younger audience while maintaining its quality reputation. The goal was to infuse freshness and modernity into the design, capturing Portland's vibrant coffee culture and appealing to a new demographic. This redesign aimed to position the brand as contemporary and dynamic in the competitive coffee market, appealing to both existing and new customers.

Results

Ultimately, through a process of iterative brainstorming and feedback, these initial logo ideas were refined and iterated upon, leading to the development of a final design that encapsulated the brand's identity in a cohesive and impactful way. The session demonstrated the power of collaboration and creative exploration in generating innovative ideas and refining them into a compelling brand identity.

Back Next