Role: Visual Designer
Overview
This project involved the creation of a logo for a writer and therapist, who desired an elegant, engaging, and thought-provoking design. The client aimed to have a unified logo that represents both their writing and social work/therapy endeavors, while also reflecting their Italian heritage.
Results
I integrated earthy elements and warm terracotta color to convey a sense of warmth and groundedness, while also incorporating a custom TERA font resembling bricks to signify strength and resilience. Additionally, the logo features an illustration symbolizing the connection between hand (writing) and mouth (talk therapy), with a background shape resembling a puzzle piece to represent the challenges faced in both fields. Overall, the logo serves as a visual representation of the client's multifaceted identity and professional expertise.
Challenge
Create a logo that feels aspirational, modern, and accessible, and references the concept of a writing instrument as a powerful, transformational tool.
Background
Through 20 years of trauma and healing work with communities, children, and families, Journal As Altar’s creator recognized that her most restorative form of self-care was keeping several art journals, diaries, scrapbooks, notebooks, and planners as a meaningful, spirit-filled practice. Journal As Altar was born, offering creative supplies and workshops to others seeking creative practices for well-being.