Role: Visual Designer
Challenge
The project entailed the creation of a logo for a functional fitness personal trainer seeking to expand his clientele. The client aimed to establish a strong foundation for his brand while conveying a sense of calm, engaging energy that is consistent, fresh, and solid. The logo design should reflect the personal trainer's commitment to functional fitness and well-being while appealing to potential clients looking for professional and trustworthy fitness services.
Results
The combination of blue and orange hues, along with thoughtful typography and graphic integration, results in a logo that exudes energy, strength, and solidity, effectively communicating the brand's ethos and attracting potential clients seeking dynamic and trustworthy fitness services.